Social Search is not socializing with your five closest friends in social networking such as Google, Yahoo or LinkedIn! Having Marathon sessions. Rather, social inquiry or social search is a powerful marketing concept, representing, communicating and networking through the net and at the same time share your passion and ideas with like-minded people. Something that wasn’t possible for our last generation.
Throughout history, word of mouth or referral became one of the most effective marketing tools. Like his older brother, today’s high-tech version acts as the most influential driver of consumer reactions in response marketing. How does an idea possibly carry so many chances?
Over the years, Google has enjoyed the authority of its search (and has gotten far-reaching). Provide web surfaces with the most engaging and relevant contents for their search queries and you’ll find yourself within a very trusted server. Through some ads in the mix and have a recipe for your success.